Privacy Policy

Emergency Medical Response Society — Privacy Policy

Last Updated: September 14, 2025

The Medical Response Association (hereinafter referred to as “the Association”) values the privacy rights of our students and visitors. We are committed to complying with the Personal Data (Privacy) Ordinance of Hong Kong (Cap. 486) and other applicable laws, and to ensuring that when you use our website and participate in our courses, your personal data is properly protected.

This policy explains how we collect, use, and safeguard your personal data.

1. Collection of Data

   When you interact with our website or contact us directly, the Association may collect the following information:

   • Basic personal information (name, gender, date of birth, etc.)
   • Contact information (phone number, email address, mailing address)
   • Course-related information (enrolled courses, attendance records, examination results)
   • Payment and invoicing information (if applicable)
   • Any other information you voluntarily provide
2. Use of Data

   The Association may use your personal data for the following purposes:

   • Arranging and managing first aid and other training courses
   • Issuing and verifying course certificates (including first aid certificates recognized under Cap. 509A)
   • Providing customer support and course notifications
   • Administrative and financial processing (such as fees and invoicing)
   • Conducting course quality enhancement and research
   • Complying with legal or regulatory requirements
3. Disclosure of Data

   The Association will not sell or rent your personal data. We will only disclose data under the following circumstances:

   • Verification with government departments or regulatory bodies (such as the Occupational Safety and Health Council) to comply with laws or regulations
   • Sharing with course partners or accredited bodies when necessary for training or certification purposes
   • Sharing with service providers (such as IT support, payment platforms) who are bound by confidentiality agreements
   • When required or permitted by law
4. Retention of Data
   • Your personal data will only be retained for as long as necessary to fulfill the purpose for which it was collected or to comply with legal requirements.
   • Course and certificate records may be retained for specific periods in accordance with regulatory requirements.
   • Once data is no longer required, it will be securely destroyed.
5. Protection of Data

   We take reasonable technical and organizational measures to protect personal data from unauthorized access, use, alteration, or disclosure.

6. Student Rights

   In accordance with the Hong Kong Personal Data (Privacy) Ordinance, you have the right to:

   • Access the personal data we hold about you
   • Request corrections to inaccurate or outdated information
   • Inquire about our data policy and practices

   If you wish to exercise these rights, please submit a written request by email to:

   [info@emrs.com.hk]

7. Updates to the Policy

   The Association may revise this policy from time to time in accordance with legal or operational needs, and any updates will be published on our website. The latest version shall supersede all previous versions.

8. Contact Us

   If you have any questions regarding this policy or the use of your personal data, please contact:

   Medical Response Association

   Email: info@emrs.com.hk

   Phone: 2790 2302

   WhatsApp：6251 0752

   Address: Unit 09-10, 20/F, Tetra, 368-370 Sha Tsui Road, Tsuen Wan